Iowa Introduces New Flight Funds as NCAA Enters Revenue-Sharing Era

Following a landmark NCAA court settlement that allows universities to share athletics revenue with student-athletes for the first time, the University of Iowa is working to leverage this new business model to benefit Hawkeye competitors.

On June 6, a federal judge approved a deal that resolves three antitrust lawsuits—known collectively as House vs. NCAA—that will reshape the financial framework of college athletics. As part of the $2.8 billion settlement, athletics departments can, starting July 1, directly distribute a portion of their revenue to student-athletes. In the 2025-26 academic year, each university may share up to $20.5 million with its student-athletes, with that cap expected to rise annually.

In response, the UI is working to increase its annual athletics revenue to distribute the maximum amount permitted to Hawkeye student-athletes. These payments will be provided in addition to scholarships and other existing benefits. To help reach this goal, Iowa Athletics—partnering with the UI Center for Advancement—has launched a new charitable giving program called the Flight Funds. By donating to the Flight Funds, fans can directly support student-athletes through revenue sharing.

“We are eager to embrace the new era of opportunity for Iowa Athletics and are committed to participating at the maximum revenue-sharing level,” says Beth Goetz, the Henry B. and Patricia B. Tippie Director of Athletics Chair. “By expanding our revenue generation opportunities—including the Flight Funds—we are not only enhancing our financial stability but also reinforcing our commitment to the well-being and success of our student-athletes. Hawkeye fans have always shown their commitment to our young men and women, and that continued loyal and generous support is critical as we move forward.”

Fans can contribute to Flight Funds for four specific Hawkeye programs—football, men’s basketball, women’s basketball, and men’s wrestling—or make a gift to a general Flight Fund that supports all Hawkeye sports. Contributions to the Flight Funds are tax deductible—though donors are encouraged to check with their tax advisor—and count towards athletic ticket priority points but not towards I-Club seating or parking requirements.

Iowa Athletics is also pursuing other new strategies to bolster its financial position and maximize revenue sharing. That includes expanding its network of corporate partners and sponsors, as well as exploring additional corporate naming opportunities. The UI also plans to create exclusive opportunities for fans to take part in behind-the-scenes experiences with student-athletes and coaches.

To facilitate this new revenue-sharing model, the Iowa Athletics has established a cap management structure overseen by designated general managers for each sport program. Leadership will include Marcus Wilson, executive senior associate athletics director for cap management and administration, and Scott Brickman, the department’s general manager for NIL and strategy through a partnership with Altius Sports Partners. The UI has also hired Scott Pioli, a former NFL general manager and front office executive, as a revenue-sharing consultant.

Says Goetz: “Our focus remains on creating an environment where our student-athletes can thrive academically and athletically. We are confident in our ability to position our programs for success as we compete for championships in this new era.”